Malcolm gladwell underdog6/24/2023 In truth, Gladwell writes, we should have considered David the favourite the moment he entered the Valley of Elah with his sling. The story of David and Goliath, as traditionally told, is about a young shepherd who slays a giant in battle against enormous odds. In his latest book, David and Goliath, the Ontario-born writer focuses his attention on underdogs and how they can overcome seemingly insurmountable disadvantages. The world is more complicated than you think, Gladwell tells us. In this case, that means the familiar cover with its white field and small graphic in the centre, the breezily intelligent cocktail-party prose, and the anecdotes from disparate worlds tied together neatly with a satisfyingly quirky Big Idea. Like the latest iPhone or Grand Theft Auto game, a new Gladwell release promises pleasing tweaks on a popular brand. More than an author, Gladwell is an industry. Since The Tipping Point was published 13 years ago, the New Yorker staff writer has made himself comfortable at the top of bestseller lists, built a lucrative second career on the corporate speaking circuit, inspired a mini-boom of counterintuitive quasi-academic books, and helped define this TED-talk era of public intellectualism. A new Malcolm Gladwell book isn’t a publication, it’s an event.
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